Top 10 Career Paths For Mass Communication Students
This has been a question in every student mind that what will be the career paths for mass communication students? Originally coined in the 1920s, mass communication can be classified as a branch of the social sciences. Through mass media, mass communication involves conveying information simultaneously to large segments of the population. Using it spreads the message to a broad audience or builds opinions or views about a particular subject.
Unlike interpersonal communication or organizational communication, mass communication focuses on communicating with a mass audience rather than an individual or group of individuals. The information is transmitted both electronically and in print.
The technique of distributing your thoughts to a large number of people is known as mass communication. The globalization of the economy and the need for every firm to seek a global market are increasing the demand for mass communication. Journalism’s roots are in mass communication, but it has evolved into a broader umbrella that allows greater creative license than traditional journalism.
Even though mass communication is not a new concept, it has struggled to gain traction in Pakistan. Students with a strong people-persona and good communication skills might consider this area and the employment chances it provides. The top ten career opportunities for mass communication students are listed below.
Career Paths For Mass Communication Students
Editing
The editors are in charge of deciding what content should be published. They give guidance on how to effectively cover breaking news and are in charge of content planning. An editor must have excellent communication skills and a genuine interest in the needs of the audience. Students having major in mass communication gain practical experience in strategic communication, journalism, and marketing, making them ideal candidates for this position.
Public Relations
A PRO is responsible for the promotion of business and he does this by creating attractive content. Public relations is a type of mass communication as it involves spreading information about a specific product or service of an organization to the public. A person with excellent marketing skills and a creative mind is a perfect match for this highly demanded career.
This field is also suitable for professionals working in mass communication. Public relations professionals maintain relationships with individuals or organizations in order to spread information. Professionals specialize in maintaining goodwill and mutual understanding between an organization and its public, while others deal with crisis communications and public image management.
Advertising
Advertisement is a type of mass communication as it is used as a source of spreading information and attracting the targeted audience. Advertisements are responsible for the audience’s behavior towards a certain product, service, or idea and generating buyers.
Under this career field, the professionals are focused on developing ad campaigns for digital as well as print media. Several advertising agencies hire professionals in mass communication to manage their campaigns as well as develop buying plans for the media.
Social Media Management
There is no doubt that social media remains a popular means of communication today, and it will remain so for some time to come. Among other social media sites, Facebook, Instagram, Twitter, and YouTube have now become essential tools for most individuals on a daily basis, and have also become the primary means by which advertisers communicate their ads.
Several businesses have started focusing on the importance of this mode of marketing and hiring professionals for handling their social media accounts to generate worthy campaigns. Professionals with tech-savvy minds and a background in mass communication can opt and excel in this career path
Marketing
Marketing is widely regarded as the golden child of mass communication, and there is no denying this. Marketing is one of the most in-demand professions today, and organizations thrive because of their marketing departments.
Because marketing is such a wide and creative sector, it welcomes graduates from a variety of educational backgrounds. However, students with the necessary abilities and knowledge of mass communication can easily enter the area of marketing and work their way up.
Journalism
Even though most of the conventional jobs of journalists have shifted to digital platforms, there will always be a population that prefers print media to digital. It is a journalist’s responsibility to report news in a variety of formats, such as written content, videography, and photography. Majoring in mass communication prepares you for all the different areas of journalism a journalist covers.
Corporate communication
Communicating with buyers, suppliers, and competitors is essential for every company. Corporate communicators are hired by companies to write annual reports and letters to stockholders and clients, draft speeches for corporate executives, and create multimedia presentations for the company to present to stakeholders and the general public.
Film Making field:
Creating a film involves writing the script, casting the actors, shooting, editing, screening, or promoting the film. In addition to AD film making, corporate films, corporate AD film making, documentary films, film production services, AD film production services, 3D presentation films, animation editing, and graphic design, we also offer digital printing services and logo design.
Read Also:
Scope of Software Engineering in Pakistan 2022
